: advertising in which a competitor's product is named and compared with the advertiser's product
* * *advertising in which a competing product is identified and compared unfavorably with the advertiser's product.[1970-75]
* * *comparative advertising,advertising that unfavorably compares a competitor's product by name: »
The advertising community claimed that intense comparative advertising hurts the credibility of all advertising (Edward Mark Mazze).
Useful english dictionary. 2012.
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